A very efficient
method to advertise your professional services, the products you are selling or
simply to help you find a better job is writing targeted articles.
These articles that
enclose at the end a short presentation of you or your business can be about
various solution to actual problems, about everyday life etc.
There are many sites to which you can submit these articles to, or if you have
a database of your customers’ emails, just drop them an email containing the
article and a link to your personal site or professional site.
The articles can
generally be copied from one article submission site to the other as long as
the content belongs to you and you are not stealing someone else’s work. The
only condition is that they must keep their original form, no altering, along
with your presentation. This means actually more visibly and it is exactly what
you need.
The more interesting
the article is, the more people will read and remember it. Even if you don’t
have experience with writing, there are some aspects that can make you try it:
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Writing a technical article puts order in
your ideas. You will have to coherent and state clear ideas and proper
explanations.
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It will make you improve the way you speak.
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It will bring you visibility.
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If it’s written well it will surely help
someone.
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You can prove your knowledge in your
professional areas this way.
Publishing
articles means they have to contains mostly useful information and just a
little bit of advertising. If they don’t follow this rule, you might end up
with an un-publishable article, which you can only put on your homepage.
There are other
things you could do with articles if you are willing to spend some money. There
are different publicity sites, ranked high in search engines that for a fee
will publish your article on their site for a limited period of time. The fee
is not high usually, and you get much more visibility this way. But if this
choice is the one that appeals to you the most, you must make sure the article
is really good, so good that it can compete with all the other articles on that
site. The user can see them all at the same time and you must think of ways to
make him choose to read yours. If you have tried and you are not confident you
can do it on your own, you can always hire a professional.
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