Your website is the hub of your
online business; it is the virtual representation of your company whether your
company exists physically or not. When you are doing business online, people
cannot see you physically like how they could if they were dealing with an
offline company. Hence, people do judge you by your covers. This is where a
good design comes in.
Imagine if you are running an
offline company. Would you allow your salespersons to be dressed in shabby or
casual clothes when they are dealing with your customers? By making your staff
wear professionally, you are telling your customers that you do care about
quality. This works simply because first impressions matter.