Your website is the hub of your
online business; it is the virtual representation of your company whether your
company exists physically or not. When you are doing business online, people
cannot see you physically like how they could if they were dealing with an
offline company. Hence, people do judge you by your covers. This is where a
good design comes in.
Imagine if you are running an
offline company. Would you allow your salespersons to be dressed in shabby or
casual clothes when they are dealing with your customers? By making your staff
wear professionally, you are telling your customers that you do care about
quality. This works simply because first impressions matter.
Similarly, the same case is
with your website. If your website is put together shabbily and looks like a 5
minute "quick fix", you are literally shouting to your visitors that
you are not professional and you do not care for quality.
On the opposite, if you have a
totally professional looking website layout, you are giving your visitors the
perception that you have given meticulous attention to every detail and you
care about professionalism. You are organised, focused and you really mean
business.
On the other hand, you should
also have anything related to your company well designed. From business cards
to letterheads to promotional brochures, every little bit matters. This is
because as you grow your business, these items become the face of your
business. Once again, think of the "salesperson dressed shabbily"
anology, and you will get my point.
No comments:
Post a Comment