Anyone who has been marketing
online knows that the lifeblood of a business is the traffic of a site. More
visitors equal more sales. However, here are some ways that you can tweak your
sites with to improve sales without the need to get more visitors.
The first method is to weave in
your personal touch in your sales message. Nobody wants to be sold to by a
total stranger, but many people will buy what their close friends recommend to
them. If you can convince your audience that you are a personal friend who has
their best interest at heart, they will be convinced to buy your products.
Remember to speak to an individual in your salesletter, not to your whole
audience.
The second method is to publish
testimonials and comments from your customers. A good idea would be to publish
both good and bad comments; that way prospects will be really convinced that
these testimonials are real. When prospects see testimonials on your website,
they will have the confidence to buy from you because human beings follow the
herd mentality; when others have bought and proven it authentic, they will jump
on the bandwagon and buy too.
Use visual representations for
the problems and solutions that your product offers. Not everyone will read
your text copy from the head to the tail, but most people will pay attention to
images on your website.
Offer quality bonuses to
accompany the product. When you offer bonuses that complement your product,
your prospects will feel it's a very good deal and it would be stupid to miss
it. Be sure to state the monetary value of your bonuses so that people will be
even more compelled to grab your good bargain.
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