There is no point in building a
website unless there are visitors coming in. A major source of traffic for most
sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and
so on. Hence, by designing a search engine friendly site, you will be able to
rank easily in search engines and obtain more visitors.
Major search engines use
programs called crawlers or robots to index websites to list on their search
result pages. They follow links to a page, reads the content of the page and
record it in their own database, pulling up the listing as people search for
it.
If you want to make your site
indexed easily, you should avoid using frames on your website. Frames will only
confuse search engine robots and they might even abandon your site because of
that. Moreover, frames make it difficult for users to bookmark a specific page
on your site without using long, complicated scripts.
Do not present important
information in Flash movies or in images. Search engine robots can only read
text on your source code so if you present important words in Flash movies and
images rather than textual form, your search engine ranking will be affected
dramatically.
Use meta tags accordingly on
each and every page of your site so that search engine robots know at first
glance what that particular page is about and whether or not to index it. By
using meta tags, you are making the search engine robot's job easier so they
will crawl and index your site more frequently.
Stop using wrong HTML tags like
<font> to style your page. Use CSS (Cascading Style Sheets) instead
because they are more effective and efficient. By using CSS, you can eliminate
redundant HTML tags and make your pages much lighter and faster to load.
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