There is no point in building a
website unless there are visitors coming in. A major source of traffic for most
sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and
so on. Hence, by designing a search engine friendly site, you will be able to
rank easily in search engines and obtain more visitors.
Major search engines use
programs called crawlers or robots to index websites to list on their search
result pages. They follow links to a page, reads the content of the page and
record it in their own database, pulling up the listing as people search for
it.