Convincing your prospects to
purchase from you is a hard job, but have you ever thought that you're making
the process twice as difficult for both parties if your prospects are convinced
but don't know how to buy from you? No matter how good you are at convincing
your prospects, they won't buy if they find the process cumbersome.
First, you will want to check
that people can find your order form easily and hassle-free. You can write a
clear, concise paragraph to direct your prospects to your order form so that
you can minimize the chances of them getting lost. You can also reduce the
chances of losing prospects by putting a prominent link to your order page from
every other page on your site.
